We need to design and implement standardized AI ethics regulations across everything AI touches, so, everything, while also asking questions like: what is “ethical”? And who gets to decide? And why do they get to decide? And how are they incentivized to decide, in today’s society? And who provides those incentives? Who gets to regulate all of this? Who elects the regulators? And how do we make sure companies actually implement all of this? These are among the most important questions of our time, because AI touches everything you do. The phone in your hand, your insurance, your mortgage, your flood risk, your wildfire risk, your electronic health record, your face, your taxes, your police record, those Instagram ads for the concerningly comfortable sweatpants, your 401k – some version of AI, whether it’s the AI we always thought was coming or not – is integrated into every part of your life.